MARKETING MIX: 141 targets own staff in knicker mystery

Pity the marketer who upsets sales promotion company 141, newly refreshed after its annual away day. Instead of a luxury hotel, chairman Peter Crossing chose Bisley shooting ground for his 70 staffers, all of whom now claim to be crack shots.

Pity the marketer who upsets sales promotion company 141, newly

refreshed after its annual away day. Instead of a luxury hotel, chairman

Peter Crossing chose Bisley shooting ground for his 70 staffers, all of

whom now claim to be crack shots.



Mix is in favour of agencies taking a tough, pro-active stance with

their clients, but this is ridiculous. All 70 141-ers slept in a large

military dormitory where the real star of the weekend was a pair of

silky French knickers found in the middle of the floor.



As nobody claimed the garment, Crossing insisted that every member of

staff should try it on, in true Cinderella style, in a public bid to

determine ownership - a bid which proved unsuccessful.



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