MARKETING MIX: Arc gets on track for a taste of union power

According to the tabloid press, the national union of Rail, Maritime and Transport workers has sold off one of its country estates to ease a small cash-flow crisis.

According to the tabloid press, the national union of Rail,

Maritime and Transport workers has sold off one of its country estates

to ease a small cash-flow crisis.



The pounds 850,000 it earned will no doubt be a great comfort, but the

news is worrying for Arc Advertising, whose building in Euston is

another of the RMT’s estates.



Apparently, the agency has not yet heard anything untoward - and it

would expect to be told straightaway because, apparently, the union is a

very good landlord.



Except, that is, for rail strike days when agency staff who have

struggled into work have to endure the sight of RMT leader Jimmy Knapp

cruising into Arc’s car park in his chauffeur-driven Scorpio.



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