MARKETING MIX: Area of high pressure to blame for BA late arrival?

What with controversial new livery and unhappy cabin staff, BA’s Bob Ayling is a busy man.

What with controversial new livery and unhappy cabin staff, BA’s

Bob Ayling is a busy man.



However, there is no excuse for allowing your correspondence to get on

top of you - a fact heartily endorsed by Simon Marquis, Marketing’s

editorial director, who wrote to the great man in May inviting him to

speak at our annual management conference on July 17.



Last Monday, just three days before the conference, a letter finally

arrived from Speedbird House (and with speed like that, who needs a push

bike?) declining our kind invitation.



Ayling was, naturally, frightfully nice about it but very much regretted

that he would not be free on the afternoon in question. Other things on

your mind, Bob?



Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content