Your greatest work achievement? One of my first projects on joining
Britvic was the launch of the new Robinsons campaign. The idea is very
Your ’dream’ brand to work on? Aveda is an American brand that has
launched in the UK. I like its interesting proposition, a combination of
the ’pamper’ factor along with a more ethical approach to business.
What would you be doing if you hadn’t gone into marketing?
I spent five years in human resources, so that’s probably where I would
still be today.
The worst part of your job?
Juggling lots of priorities - which can also be very fulfilling.
Your most embarrassing mistake? While working on Guinness, I miss-spelt
the word Guinness (using three n’s) on the back of a promotional
Your best work-related trip? At Guinness I went on several trips to
Dublin, plus a tour of the distilleries as a graduate trainee.
The business person you admire most? Linda McCartney, for the way she
was able to dedicate herself both to her family and to her business
Name: Lizzie Pawsey.
Job: Senior brand manager, Robinsons.