MARKETING MIX: Brylcreem is back in town

Strange things you get in the post, volume one: this natural, totally- unposed shot of the new-lad customer now being targeted by Brylcreem. Yes, the greasy stuff is being relaunched once more, this time to capitalise on the renewed interest in the hair-care market which the brand’s new owners believe will give Brylcreem a fresh lease of life.

Strange things you get in the post, volume one: this natural, totally-

unposed shot of the new-lad customer now being targeted by Brylcreem.

Yes, the greasy stuff is being relaunched once more, this time to

capitalise on the renewed interest in the hair-care market which the

brand’s new owners believe will give Brylcreem a fresh lease of life.



And this hunk, the one with the dodgy hair and lycra shorts who eats

cereal in bed while reading (almost certainly) Loaded, is the sort of

punter they’re after. If you know anyone who looks like this, direct him

straight down to Boots where the new-look Brylcreem is waiting to be

snapped up. Alternatively, (strange things you get in the post, volume

two) buy him a pint of Woodham’s Old Chopper, a new, limited edition

cask ale from Scottish Courage. Whoever thought up the name deserves a

weekend with the 90s Brylcreem Boy. Come back Dennis Compton, all is

forgiven.