MARKETING MIX: Charity cash falls from the sky

Ad agencies have never come cheap - but pounds 10 a second!? Yes, that’s the current value of an exec’s time, according to an event held in Salisbury last weekend when 49 employees from 12 separate agencies took part in an inter-agency Tandem Skydive Challenge organised by J Walter Thompson in aid of the National Deaf Children’s Society.

Ad agencies have never come cheap - but pounds 10 a second!? Yes,

that’s the current value of an exec’s time, according to an event held

in Salisbury last weekend when 49 employees from 12 separate agencies

took part in an inter-agency Tandem Skydive Challenge organised by J

Walter Thompson in aid of the National Deaf Children’s Society.



It was arranged by JWT’s Dominic Procter, who then cunningly managed to

avoid taking part on the grounds that he is a fine figure of a man -

apparently anyone over six feet tall is advised not to make a tandem

dive.



His shorter industry cohorts duly made the 13,000 foot freefall, raising

pounds 10,000 for the NDCS.



McCann-Erickson won the prize for the best team motto with ’One small

step for man. One giant leap for McCann-kind’, and although there was no

prize for the most daring agency, the title has to go to Leo Burnett,

which was reckless enough to allow a client to join its team.



And not just any client, but Procter & Gamble. Paul Sweeney not only

survived to tell the tale, he also won pounds 100 of American Express

travellers cheques in the prize draw. All in all, far more of a doorstep

challenge than anything Shane Ritchie has to offer.



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