MARKETING MIX: Cook up a new career as TV chef

Fancy yourself as a bit of an Alistair Little? Here is your chance to display your culinary skills to the nation.

Fancy yourself as a bit of an Alistair Little? Here is your chance

to display your culinary skills to the nation.

Channel 4’s forthcoming series of TV Dinners aims to celebrate the

non-professional cook by showing people cooking and entertaining at


Because marketing and advertising people are renowned gourmands,

Ricochet Films is sure dozens of Mix readers will be keen to take


In fact, Ricochet’s Nancy Bornat is particularly keen to track down

young, professional men (in her broadcasting capacity, of course) and

feels that a marketing executive would do nicely.

Don’t worry if your claim to culinary fame is unusual - everything from

nouvelle cuisine to a 20-dish Greek meze will feature in the series.

Each programme will include two 15-minute stories, each about an

individual preparing and serving a meal for a special occasion.

The presenter, TV chef Hugh Fearnley-Whittingstall, will be on hand to

encourage, explain and assist in a variety of roles, including

sous-chef, waiter and emergency washer-upper.

The climax of each story will be the consumption of the meal, with the

guests giving their final verdict on the cook - although Ricochet

promises it will stop a long way short of creating a shock expose, as in

the recent fly-on-the-wall programme The Dinner Party.

The only criterion is being passionate about food and cooking, so if

your kitchen, cooking and guests could stand the exposure, call Nancy

Bornat on 0171 251 6966 or e-mail her on mail@

Belated congratulations to all 27 teams who competed in the Maiden

Outdoor Three Peaks Challenge raising pounds 174,000 for Children’s Aid

Direct, and particularly to the 11 teams who climbed all three peaks

within the designated 24 hours.

The only injury was the broken ankle sustained by Maiden’s marketing

manager, Ann Jonas - apart, of course, from the injury which could yet

befall the mystery person who started the scurrilous rumour that PPL

boss Eric Newnham had been helicoptered off suffering from


When Eric recovers sufficiently to pursue the matter, that is.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content