There is currently a debate over alcohol advertising in Australia, with the federal government due to table its review of the Alcohol Beverages Advertising Code shortly. One brand prompting the review is alcoholic drink Mezzanine.
This ad positions the brand as 'the next high' in a clear attempt to shock.
Also in Australia is a flavoured milk brand called Rush. The lady in the ad coupled with the name (Rush) taps in to club culture - this isn't a milk brand for children.
The decreasing popularity of non-GSM mobile phones in Russia has forced alternative operators to think up some unusual ways of tapping an otherwise booming market. Moscow mobile operator Sonet, for example, is hoping that an illegal psychotropic plant will help popularise its service with the youth segment, posting giant marijuana leaves on billboards throughout Moscow as part of its advertising campaign.
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