Marketing Mix: I’ll name that brand in one! [BB]

This famous brand, perfect for warming up a chilly January, was the first variety its manufacturer sold in Britain. That was in 1910 and it was imported from Canada. Within 16 years, two other varieties joined it to form the beginnings of what is now an enormous range, divided into six sub-ranges.

This famous brand, perfect for warming up a chilly January, was the

first variety its manufacturer sold in Britain. That was in 1910 and it

was imported from Canada. Within 16 years, two other varieties joined it

to form the beginnings of what is now an enormous range, divided into

six sub-ranges.



The basic ingredient, from Portugal, Greece or Italy, is pulped and

blended with water and milk powder to form a creamy consistency. Indeed,

consistency has always been this brand’s touchstone and the label on its

tin has hardly changed over the years, although it was reduced to a

narrow, one-colour strip during the war as an economy measure. By then,

UK production was a decade old and nine of those locally-made, wartime

varieties are still in the range. This is perhaps the most famous of all

- can you put a name to it? If so, call the Hotline on 0800 106011 and

have a punt at this week’s fizz.



Our New Year champagne went to Ben Harrison of Camelot for identifying

Nicotinell, while the pre-Christmas bubbles were won by Jean Train of

DoE, who recognised Stella Artois, originally brewed as a Christmas

beer



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