This brand is in the final days of its first ever TV-advertising - a
full 61 years after it was launched. Then, as now, its emblem was a Fox
Terrier who became the star of this spring’s television burst and who
features on this 1950s tin. The oldest surviving tinned brand in its
sector still available in Britain, it came dehydrated in glass jars and
bags during the war because of wartime restrictions on tin plate. Post-
war, the dried product was discontinued but a new Dry Complete range was
re-introduced in 1994 - although most of the brand’s 5.5% market share
comes from the original ‘wet’ recipe of fish, white meat and cereals.
Brand X was the starting point for a company which is now the UK’s
largest supplier in the market - but what is it? Call 0800 106011 for
the chance to win the bubbly.
Last week’s Champagne Charlie was Sheila Wilson of Quantime who phoned
the Hotline with the right answer, Band-Aid.