MARKETING MIX: I’ll name that brand in one!

Made from palm and rape seed oils, today’s mystery brand was launched in 1931. It came in waxed cardboard tubs, costing the equivalent of 2p or 4p, and was promoted by a little animated character known as Tubby. The pack we feature here came from the mid 30s, a few years before production was stopped by the Ministry of Food in 1939 because of the war. It took a full 15 years before Brand X came back on the market, still in its original colours of blue and white but packed in parchment-lined cardboard boxes which were used until the late 70s The brand is now owned by a company best known for its cars. Brand X holds 23% of its declining market segment and is now part of a four-strong ’brand family’ with its promotional activity mainly confined to home baking publications. Can you identify it? If so, call 0800 106011 - you could win this week’s champagne.

Made from palm and rape seed oils, today’s mystery brand was

launched in 1931. It came in waxed cardboard tubs, costing the

equivalent of 2p or 4p, and was promoted by a little animated character

known as Tubby. The pack we feature here came from the mid 30s, a few

years before production was stopped by the Ministry of Food in 1939

because of the war. It took a full 15 years before Brand X came back on

the market, still in its original colours of blue and white but packed

in parchment-lined cardboard boxes which were used until the late 70s

The brand is now owned by a company best known for its cars. Brand X

holds 23% of its declining market segment and is now part of a

four-strong ’brand family’ with its promotional activity mainly confined

to home baking publications. Can you identify it? If so, call 0800

106011 - you could win this week’s champagne.



Last week’s winner, Miranda Rock of Emap Business Communications, rang

in with the right answer, Daz.



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