Made from palm and rape seed oils, today’s mystery brand was
launched in 1931. It came in waxed cardboard tubs, costing the
equivalent of 2p or 4p, and was promoted by a little animated character
known as Tubby. The pack we feature here came from the mid 30s, a few
years before production was stopped by the Ministry of Food in 1939
because of the war. It took a full 15 years before Brand X came back on
the market, still in its original colours of blue and white but packed
in parchment-lined cardboard boxes which were used until the late 70s
The brand is now owned by a company best known for its cars. Brand X
holds 23% of its declining market segment and is now part of a
four-strong ’brand family’ with its promotional activity mainly confined
to home baking publications. Can you identify it? If so, call 0800
106011 - you could win this week’s champagne.
Last week’s winner, Miranda Rock of Emap Business Communications, rang
in with the right answer, Daz.