MARKETING MIX: Novel account of the AAR

Mix is champing at the bit to find out more about the contents of a steamy novel about the world of marketing, which is set to appear later this year. Penned by the lovely Julie Alpine, 26, the novel is set to lift the lid on that notoriously discreet establishment the Advertising Agency Register (AAR), where the attractive Scot works. The book, Junk Mail, revolves around a young copywriter called Ali Glazer and the unwanted attentions she receives from someone she meets at an evening class, studying that sexually combustible subject Writing Effective Campaign Material.

Mix is champing at the bit to find out more about the contents of a

steamy novel about the world of marketing, which is set to appear later

this year. Penned by the lovely Julie Alpine, 26, the novel is set to

lift the lid on that notoriously discreet establishment the Advertising

Agency Register (AAR), where the attractive Scot works. The book, Junk

Mail, revolves around a young copywriter called Ali Glazer and the

unwanted attentions she receives from someone she meets at an evening

class, studying that sexually combustible subject Writing Effective

Campaign Material.



Mix learns that many of the characters in the book are gleaned from the

clients, staff and agencies that frequent AAR’s Oxford Circus

offices.



Alpine is all discretion. She will only say: ’The AAR is a strictly

confidential service and I wouldn’t want to jeopardise that.’ Yes, yes,

go on. ’But there are many characters that come through these doors and

some of them have provided me with some rich material.’ Mix put in a

call to the AAR’s managing director Martin Jones to gauge his reaction

to the imminent portrayal of his organisation as a den of iniquity. A

shocked Jones said: ’I’m amazed she thinks there are people at the AAR

who would make good characters.



I assure you that anything you read will be subject to a certain degree

of embellishment.’



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