MARKETING MIX: One freaky coincidence too many

You know the trauma of a new job: adjusting to a new route to work, new colleagues and clients, new sandwich bars etc. Well, don’t feel too sorry for Chris Arnold, the new creative director at STH - which apparently no longer stands for Sheard Thomson Harris.

You know the trauma of a new job: adjusting to a new route to work,

new colleagues and clients, new sandwich bars etc. Well, don’t feel too

sorry for Chris Arnold, the new creative director at STH - which

apparently no longer stands for Sheard Thomson Harris.



The through-the-line agency has decided that its initials now stand for

Stretch The Horizon - although Arnold’s horizon seems to be shrinking by

the hour. Four years ago, he was working at 32 Grays Inn Road for what

was then Alliance, but after its merger with Laing Henry, he left.



When he recently decided to take the STH shilling, he was astonished to

find that his new agency had moved into the old Alliance premises.



Furthermore, on his first day in the job, he realised that he had

exactly the same office as before.



And his first STH project? An ad for the Femidom female condom, an

account on which he had won awards at Alliance. The account had,

unbeknown to Arnold, followed him out of Alliance and gone to STH, then

still in its old offices. Spooky.



Mix liked the idea of putting new names to initials and began thinking

of other agency possibilities - Just Wasting Time, for example. A bottle

of something seasonal to the best suggestion - fax Mix on 0171-413 4504.