Marketing Mix: Pen Portrait - David Smith, marketing director at Canon UK

This is the chap to be with in a crisis. He can pace himself in fraught situations and his sense of timing is superb.

His slightly narrow writing reflects a high degree of self-monitoring and a fair and even judgement.

His signature (his public self) is different from the rest of his writing (his private self). He may be hiding his light under a bushel, but he likes to have the last word.

Amy Orford, marketing manager at Canon Business Solutions, says: David is highly driven with bags of energy, and having recently joined Canon UK he is charging the team with lots of creative ideas. The analysis hit the nail on the head because David tends to get the last word in debates, but he is always measured and usually right.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis. She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390681, or visit www.mind-explorer.com.

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