MARKETING MIX: Pen portrait

Nigel Brotherton has spent 17 years at VW, most recently as communications manager, signing off some memorable VW campaigns. He was recently made regional manager in charge of its dealerships. He is gratified to learn that he’s not going mad.

Nigel Brotherton has spent 17 years at VW, most recently as

communications manager, signing off some memorable VW campaigns. He was

recently made regional manager in charge of its dealerships. He is

gratified to learn that he’s not going mad.



The good news is that this writer is highly unlikely to go potty.



The main consistency of the writing was the sheer stability and balance

of the writer.



He must be a very difficult subject to provoke. This is not to say he

doesn’t have his moments but rather that any exaggerated behaviour is

for a purpose rather than a sign of uncontrolled reaction. Not that he

over-controls. This person can move on from something if he realises it

was not meant to be.



Although the writing is simplified, I noticed some rather clever

connectionno. s designed to minimise unnecessary pen strokes. This is a

clue to an ability to allow any ’unnecessaries’ to flow past him without

creating undue distress.



The writing is placed slap-bang in the centre and nicely framed by white

space. This is someone who knows what he wants and how to get it. This

is a do-er rather than a be-er. Status is not a motivator. Oh, he also

has a quirky sense of humour.



Nigel Brotherton says: I found this pretty accurate overall. I would say

I’m difficult to provoke and can take most things. When things aren’t

going right I, I try to remember ’There’s always tomorrow’. I’m

surprised at being portrayed as self-confident.



It’s great to know that I’m a ’do-er’ although I wish it wasn’t always

at the eleventh hour.



Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting. She has

devised a chart enabling her to analyse - in 15 minutes - 18 key

measurements of handwriting. A member of the Appeal Council of the

Psychiatry Research Trust, she is also an after-dinner speaker. Her

number is 01244 390681 or visit www.mind-explorer.com.



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