Having masterminded the development of the Student Welcome Pack in
1989, Donna Spriggs bought out the company six years later to form
Reaction UK, now the largest product sampling agency of its kind.
Spriggs herself, however, prefers to sample sandwiches ...
’Good sandwiches are difficult to find in London but not impossible - so
I can’t pretend it’s just product quality that makes me a Pret A Manger
addict. Interior design can be one of the most persuasive marketing
tools and I admit that it is the main reason why I have succumbed
’While the sarnies and the service are a cut above the rest, it’s the
atmosphere created by the interiors which makes it compelling. With the
noise of the traffic behind glass double doors, you can almost believe
you are somewhere far more glamorous.
’The real marketing vision has been to conjure up a continental mood
without resorting to blatant ’theming’. It’s the clever juxtaposition of
food with French overtones and a sophisticated interior.
The greatest test of the brand came when they opened an outlet at Marble
Arch. I couldn’t believe that Pret could be immune to the sheep-dip of
Oxford Street and thought I would be disappointed. But, in fact, it
probably counts as one of my favourites.