MARKETING MIX: Saatchi & Saatchi

An interesting document has just reached Mix’s desk. It’s a piece of research from Saatchi & Saatchi urging companies to use the millennium to examine their social and environmental policies - and it tells us that 70% of Brits think that businesses should take social responsibility more seriously. Mix shudders to think what those people would make of a company which allows an ambitious young fund manager to oust its middle-aged founders in the cruellest fashion.

An interesting document has just reached Mix’s desk. It’s a piece

of research from Saatchi & Saatchi urging companies to use the

millennium to examine their social and environmental policies - and it

tells us that 70% of Brits think that businesses should take social

responsibility more seriously. Mix shudders to think what those people

would make of a company which allows an ambitious young fund manager to

oust its middle-aged founders in the cruellest fashion.



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