Pepsi, in case you’ve been in the nether regions of outer space since
Christmas, has gone blue.
This bold move in a red-dominated market proved so successful that the
man in command of ‘Project Blue’, Pepsi UK-marketing manager Tim Davie,
is to guide the company’s marketing strategy across Europe - an
appropriate move for a man who is blazing more than one blue trail.
Davie, it emerges, is deputy chairman of the Hammersmith and Fulham
Conservative Party - a role which he chose to play down in the hype
surrounding ‘Project Blue’.
Davie’s evening job does add a certain piquancy to Abbott Mead Vickers
BBDO’s ‘rosette’ poster.
Perhaps, with such a gift for turning Europe into a blue zone, he should
be found a marketing job in Conservative Party Central Office with the
maximum of speed.