15 years ago: Bulmers is putting pounds 9m behind marketing brands
such as Strongbow and Woodpecker to protect its 50% share of the cider
Carlton Magazines is to launch a male equivalent of Options while
National Magazines is launching Cosmo for Men. Both titles are aimed at
the partners of readers.
Ten years ago: Sky recruits Andrew Gebhart to be its marketing director
four months after the service launched. Gebhart is a former
international marketing director for Alberto Culver.
Long-standing rivals Tate & Lyle and British Sugar bury the hatchet to
plan a launch of a pounds 10m generic campaign through Collett Dickenson
Total UK sugar sales have dropped by 25% in a decade.
Publicis picks up the pounds 12m advertising account for Asda after the
retailer parted company with Bartle Bogle Hegarty in April.
Five years ago: KFC calls a review of its pounds 5m advertising account
after 12 years with Young & Rubicam.
J Walter Thompson and Ogilvy & Mather are asked to pitch for the
The Prudential launches a life assurance and investment account called
the Prudence Savings Account with a pounds 2.4m campaign through WCRS.