MARKETING MIX: That was the week that was

15 years ago: Bulmers is putting pounds 9m behind marketing brands such as Strongbow and Woodpecker to protect its 50% share of the cider market.

15 years ago: Bulmers is putting pounds 9m behind marketing brands

such as Strongbow and Woodpecker to protect its 50% share of the cider

market.



Carlton Magazines is to launch a male equivalent of Options while

National Magazines is launching Cosmo for Men. Both titles are aimed at

the partners of readers.



Ten years ago: Sky recruits Andrew Gebhart to be its marketing director

four months after the service launched. Gebhart is a former

international marketing director for Alberto Culver.



Long-standing rivals Tate & Lyle and British Sugar bury the hatchet to

plan a launch of a pounds 10m generic campaign through Collett Dickenson

Pearce.



Total UK sugar sales have dropped by 25% in a decade.



Publicis picks up the pounds 12m advertising account for Asda after the

retailer parted company with Bartle Bogle Hegarty in April.



Five years ago: KFC calls a review of its pounds 5m advertising account

after 12 years with Young & Rubicam.



J Walter Thompson and Ogilvy & Mather are asked to pitch for the

work.



The Prudential launches a life assurance and investment account called

the Prudence Savings Account with a pounds 2.4m campaign through WCRS.