Marketing New Thinking Awards: shortlist revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies who have shown they are pioneering change.

Marketing New Thinking Awards: shortlist revealed

The Marketing New Thinking Awards celebrate brands, agencies and individuals who are making brands fit for the future. Each of the 12 awards categories represents an important story in marketing today.

The winners of the awards will be revealed at Somerset House, on Monday 12 October.

Click here to book tickets to the event

Brands including Oreo, Paddy Power, John Lewis and Sainsbury’s are up for gongs, as are agencies such as R/GA, Adam & Eve/DDB, DigitasLBi and AMV.

The full shortlist

Marketing in the Moment

Game Before The Game by R/GA London for Beats by Dr. Dre

Take Heart by Moreish Marketing for LV= / LV= Retirement Solutions

The Oreo Eclipse by PHD for Mondelez International / Oreo

Shave the Rainforest by Lucky Generals for Paddy Power

‘Sure keeps London moving, even when the tube stops’ by DLKW Lowe for Unilever / Sure

Cultural Shift

Always #LikeAGirl by Leo Burnett London for Procter&Gamble / Always

Flora Pro.Activ by adamandeveDDB for Unilever / Flora Pro.Activ

Rainbow Laces by Lucky Generals for Paddy Power

Save The Children Christmas Jumper Day by adamandeveDDB for Save The Children

Rural Roads by Abbott Mead Vickers BBDO for Department of Transport / Think

The Brand Inside

Abbott Mead Vickers BBDO for SCA


VCCP for Royal London

Creative Excellence

Sorry I Spent It On Myself by adamandeveDDB for Harvey Nichols

Monty's Christmas by adamandeveDDB for John Lewis

Marmite Neglect by adamandeveDDB for Unilever / Marmite

Missing Type by Engine for NHS Blood and Transplant / National Blood Week

Christmas is for Sharing by Abbott Mead Vickers BBDO for Sainsbury’s

Power of Partnership

ASDA, Gleam Futures and Mums Eye View

Elite: Dangerous and Jellyfish

Liftshare and DigitasLBi

Tech Innovation

Personalised Video for Lending by Barclays

Programmatic Christmas Campaign by Infectious Media & John Lewis

Emoji Passcode by 10x for Intelligent Environments

A new approach to Ticketing in London by Transport for London for Contactless

Shell Morro da Mineira by J. Walter Thompson for Royal Dutch Shell / Shell

The Pioneer Inside

Katie Powell / OS

Peter Duffy / easyJet

Outstanding Team
Audi UK

Berwin Leighton Paisner


Made in Britain

To be announced on the night

Social Branding

Always #LikeAGirl by Leo Burnett London for Procter & Gamble / Always

Christmas Shopper Simulator by 101 for GAME

#getthehintdarling by Atelier for ghd

Real Questions by UM London for General Mills / Häagen-Dazs

Brand Evolution

Always #LikeAGirl: by Leo Burnett London for Procter&Gamble / Always

Re-engineering the Tube's Reputation by M&C Saatchi for Transport for London

Meet the World by Lucky Generals for Web Reservations International / Hostelworld

Data Creativity

Google World Cup by R/GA London for Google

Google Year in Search by R/GA London for Google

Personalised Video for Lending by Barclays

ECB Direct Player Communications by Two Circles for England and Wales Cricket

The Economist by UM London

Finally Proof That Social Ads Work by Vizeum for IKEA

Harnessing the Power of Data by Accenture UK for RBS 6 Nations Championship


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content