Marketing revolution needed to catch up with technology, says Rory Sutherland

Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.

Sutherland said: "In the next ten to 15 years, having had a massive growth spurt in digital in terms of what is technically possible, the next innovation will be at the other end of the tube.

"We need a marketing and human brain science revolution to match the electronic revolution."

Sutherland has shared his views on the use of Twitter, creating value, and direct marketing in the latest set of films in Campaign's Talking Inspiration series, presented by Marc Nohr.

In the videos, Sutherland said: "People themselves don’t know many of the mechanisms they use when making a purchasing decision. The fact that most of our decision-making processes are beyond conscious access seems to put most of research at a dangerous angle."

Don’t miss the outspoken vice-chairman of Ogilvy Group UK sharing his opinions in the new videos on Audi drivers, the power of a name, and how he considers himself a "mental fluffer".

Watch Ogilvy Group's Rory Sutherland sharing his views here.

View previous episodes, featuring The Arts Council chair Sir Peter Bazalgette and Publicis Groupe chair Maurice Levy, here.


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