The Marketing Society Brand of the Year award, in association with Marketing and Metro and sponsored by Tag, recognises excellence in innovation, marketing and advertising effectiveness, financial performance and winning over cynical, overloaded and price-conscious consumers.
The full list of 20 brands needs to be whittled down to the top five ahead of live voting at The Marketing Society's Annual Dinner on 21 November. Which brand gets your vote?
Vote for who you think deserves to win The Marketing Society's Brand of the Year 2013 in association with Metro
|Marketing Society Brand of the Year shortlist 2013|
|Adidas followed up London 2012 and Euro 2012 with another strong year. Its Nitrocharge 1.0 football boot, launched with its biggest-ever (non-World Cup) integrated campaign, and its jump challenge (people who could leap to grab them from a shelf 10ft up took them for free) proved it still has the power to surprise and delight.|
|Amazon rolled out the Kindle Fire in the UK last autumn and is pushing into new areas. It launched Premium Store, a women's fashion shop, on its UK site, created original TV series via its LoveFilm service, and is testing Amazon Fresh online grocery in the US.|
|Powerful branding, strong use of social media and keen pricing ensure online fashion retailer Asos keeps growing. In the three months to the end of May, sales rose 45% on the year to £193m, with UK sales leaping 39%. Its #BestNightEver online Christmas campaign and tie-up with Primark show it is a creative leader.|
|BT promoted former Procter & Gamble marketer Gavin Patterson to group chief executive this year. It also ramped up its battle for broadband subscribers, and challenged Sky's dominance, with the launch of BT Sport. The TV channel, which shows 39 Premiership football games a year, has attracted 1m subscribers.|