The scheme aims to help its members share ideas with charities, collaborate with them on projects and to create new ways to learn from each other’s experiences inside and outside of the third sector.
There are three ways for the Marketing Society’s members to get involved: through donating time as a mentor or joining a charity’s advisory board or by providing expertise on a brief; by providing placements for young people looking for a way into the industry; or by helping a charity out on a specific brief or project.
Marketing Society members can also submit a team for the Pimp My Cause challenge, a competition devised for 12 marketing teams to create a standout social media campaign, culminating in an awards night with entries judged by ice-cream entrepreneurs Ben & Jerry.
Gemma Greaves, marketing director at the Marketing Society, said: "For some time, we've wanted to empower our influential and talented network of marketers to give something back to society.
"We also know that together our marketing expertise can make a genuine difference. As big believers in collaboration, we knew we wanted to team up with some smart organisations to make ‘Marketing for Good’ happen."
The Marketing Society has already had 99 of its members sign up to the initiative. Members can register their interest here.
The Media Trust works in collaboration with the media industry to empower charities and communities to have a voice and be heard, while Pimp My Cause is a web platform that has generated over £1m pounds of pro bono marketing support for around 700 charities and social enterprises.