Marketing start-up Farm takes on first task for Co-op Bank

Farm, the marketing agency set up this week by two former Partners BDDH employees and the former government lobbyist, Derek Draper, has been handed a project for the Co-operative Bank.

Farm, the marketing agency set up this week by two former Partners

BDDH employees and the former government lobbyist, Derek Draper, has

been handed a project for the Co-operative Bank.



The nature of the project is being kept under wraps but was given to

Farm by the Co-op Bank’s main agency, Partners BDDH. The Farm directors,

Robert Smith and Paul Jeffrey, both worked on the Co-op account while at

Partners BDDH.



Nigel Long, chief executive of Partners BDDH, said: ’An advertising

agency is not the answer to every client need, which is why the industry

has become increasingly fragmented. Farm is part of that trend and we

are happy to have given it its first project.’



Farm is a project-based agency with a media-neutral approach. It plans

to work on one-off projects for traditional clients and also for

advertising agencies. Smith explained: ’If agencies want to bring in

outside help, it’s always been individuals. There has been no resource

for bringing in a team.’



He added: ’The market for freelancers in the US is much more developed.

And in the UK, more people are leaving the structured set-up.’



Smith was an account director at Partners BDDH and Jeffrey a

planner.



The company will hire freelance creatives to suit each project it is

awarded.



Draper’s expertise is in public relations. He said: ’I see this very

much as a new direction for me. I am looking forward to learning about

advertising.’