Marks & Spencer has brought back actress Dervla Kirwan to voice its Britain's Got Talent "This is not just food..." idents as it kicks off its Ocado partnership.
Kirwan was the first voiceover for the ads when they were introduced in 2004 by Rainey Kelly Campbell & Roalfe/Y&R (now known as Y&R London).
The BGT idents have been created by Grey London as Kirwan puts her sultry voice to work to describe grapes, eggs and mince.
They were created by Sam Daly and Rob Greaves, and directed by Helen Downing through Pulse. MediaCom handles the M&S media account.
It is the second year that M&S has sponsored BGT, which launched its live shows for the 14th season on Saturday 30 August.