Marks & Spencer "#FollowTheFairies" by Rainey Kelly Campbell Roalfe/Y&R

Marks & Spencer's Christmas campaign features two fairies whose job it is to add magic to people's lives over the festive season. The spot is set to Julie London’s version of Fly Me To The Moon and ends with the strapline "Christmas is better with magic and sparkle" and the hashtag #FollowTheFairies.