Marks & Spencer is launching a national TV ad ahead of Mother’s Day to let people know that its flowers are a cut above what can be found at a petrol station. Rainey Kelly Campbell Roalfe/Y&R created the spot, which marks the first time that the retailer has advertised its bouquets on TV. The ad, which debuts on 10 March, sits within Marks & Spencer’s "adventures in…" campaign. It features music from Clean Bandit’s Rather Be and shots of a bouquet being prepared. It was written by Pip Bishop, art directed by Chris Hodgkiss, and directed by Michael Roulier and Phillipe Lhomme through Food Film.
Board account director
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