Marks & Spencer "Must haves" by Grey London

This is the first M&S campaign for its clothing and home business since splitting marketing operations from the food division.

It profiles "must-have" items across womenswear, menswear, kidswear, home and beauty. The ad is digital first and won’t run on broadcast TV, but does include video-on-demand. It was created by Luke Williamson and Lisa Comerford, and directed by Mark Gostick and Luke Williamson through The Production Factory.