Marks & Spencer "perfectly" by RKCR/Y&R

Marks & Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y&R, feature images shot by the fashion photographer Andreas Sjödin and aim to demonstrate the "craftsmanship and innovation" of the retailer’s products. The six executions, which showcase wardrobe staples and ways to wear them, will also run across press titles. The models, who include Shanina Shaik and Cecilia Chancellor, range in age from early twenties to late forties. The work was written by Graeme Cook and art directed by Stuart Elkins.