Marmite "Marmite gene project" by Adam & Eve/DDB

This hilarious TV ad by Adam & Eve/DDB is part of a Marmite campaign that proves people's love or hate for the product is in their genes.

Marmite commissioned a scientific study that found people are born genetically more likely to have a taste preference for Marmite, backing up the brand’s long-time "Love it or hate it" marketing slogan. People can also order their own gene testing kits to find out whether they’re born a lover or hater. A TV ad, directed by James Rouse through Outsider, debuted during The X Factor and shows various characters discovering their test results. The film is chock-full of witty lines and Rouse’s signature comedic touch. It was created by Till Diestel, Nick Sheppard and Tom Webber.


Project name
Chief creative officer
Executive creative director
Agency producer
Business director
Account director
Account manager
Executive strategy director
Media company
Production company
Editing company
Post production
Post producer Sharma Lewis
Music supervisor
Audio post production

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus