Marmite "search and rescue" by W Communications

Dean Gaffney, the former EastEnders actor, stars in an online ad for Marmite created by the PR agency W. The campaign extends the brand’s existing "Love it. Hate it. Just don’t forget it" positioning to involve celebrities whose stars have faded. The ad opens on Gaffney performing magic to an empty
working men’s club until a member of the Marmite team rescues him and stylists and agents transform him into a sleek spokesman for the brand. The work was directed by Push through Gas & Electric.

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