Marmite "Tactical Vegemite" by Adam & Eve/DDB

Marmite steps up to the mark with a cricket-themed campaign launched as the second Ashes Test featuring England against Australia started at Lords' Cricket Ground.

The branded sandpaper features a Marmite jar alongside the tagline "We won’t be tampering with it" – a reference to cricket’s notorious "Sandpapergate". Just in case you’re not up to date on wicket-themed drama, this refers to a cricket scandal in which Australian bowler Cameron Bancroft was caught roughing up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa.

This ad follows the brand’s "MarmyArmy" campaign, which saw Marmite jars and badges being handed out at Lords’ Cricket Ground.

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