The conference, supported by Brand Republic sister magazines Campaign and Marketing and held in association with the Royal Mail, is being held on November 21 at the Langham Hilton.
It will look at the tensions between creativity and commercial judgment, as well as explain why the industry should take the issue of media-neutral planning seriously.
Speakers from advertising agencies include Philip Reddaway, the head of communications planning at Carat; Rory Sutherland, the executive creative director of OgilvyOne; Jon Wilkins, a founder of Naked; Derek Morris, chief strategic officer at Publicis; and Jason Gonsalves of Michaelides & Bednash.
The client perspective will be represented by, among others: Dean Shaw, the product manager of Volvo; Andrew Mann, British Gas's head of marketing communications, and Bart de Vos, the senior marketing communications manager at Philips Consumer Electronics.
The conference will be held at London's Langham Hilton hotel. Further details are available from Haymarket Events on (020) 8267 4011 or via email.
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