Mars "#Believe" by Abbott Mead Vickers BBDO

England footballers Danny Welbeck, Harry Kane and Jamie Vardy lead a madcap throng of fans across the channel to France in Mars' new campaign ahead of Euro 2016.

The £5m campaign was created by Abbott Mead Vickers BBDO and first aired on TV on 15 May. The campaign will also run across cinema, radio and digital in the run-up to the tournament, which begins on 10 June. Mars will call on the public to submit "singing selfies" – filming themselves as they sing the lyrics to an England song and sharing this online using the campaign hashtag, #Believe. "Singing selfies" will be launched on the day of England’s first match on 11 June.




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