Mars "bike" by Abbott Mead Vickers BBDO

A man is forced to ride his daughter's pink bike to work after he gets a flat tire in a new ad for Mars.

The spot first aired during an episode of Coronation Street on ITV on 1 January, and will run throughout the month on TV and YouTube thanks to a £2 million media spend. The ad, which features Christina Aguilera’s Ain’t No Other Man, is part of the brand’s "winning" campaign.

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