Mars brings back iconic 'work, rest and play' slogan

Abbott Mead Vickers BBDO is reviving the classic "work, rest and play" strapline for Mars, which first aired in 1959.

The line, which was accompanied by the memorable "A Mars a day ..." jingle, ran throughout the 60s, 70s and 80s, and was finally pulled in 1995. In a bid to contemporise it, the line has been reduced to "work, rest, play" in a new TV ad that makes its debut on 2 March.

The spot shows a group of bored monks taking a break from bell-ringing and eating a Mars bar each before restarting their work much more enthusiastically to the tune of House of Pain's Jump Around.

Caroline Jary, the Mars brand manager, said: "We echoed the strapline because it's part of the brand heritage. The updated message helps communicate the brand values as much today as in yesteryear."