Mars Canada 'take part' by BBDO Toronto

The Canadian island Grand Manan is the setting for a new campaign for Mars.

Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators.

The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh.


Brand director
SVP, executive creative director
Associate creative director
Associate creative director
Account director
Account executive
Agency producer
Production company
Executive producers
Line producer
Director of photography
Production coordinators
Executive producer
Assistant editor
Music + sound design

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