Mars has launched a £10 million campaign by Abbott Mead Vickers BBDO that celebrates "little opportunities to win" in the everyday. "Little opportunities to win" are such pieces of luck as securing the last seat on the bus and finding your bag straight away on the carousel at an airport. In the ad, which breaks on Sunday, two men on a park bench compare their dogs and enter into a competition to see which is the more talented pooch. The TV work will be supported by outdoor and press elements. It was written by Dan Warner, art directed by Andy Vasey and directed by Gary Freedman through Independent. Media is handled by MediaCom.
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