Months of waiting are almost over for the poster specialists
pitching for Mars’ outdoor business, with Concord tipped to pip
Mars is keeping its cards close to its chest and European media
controller Angus McIntosh insisted ’a decision has not yet been made’ on
the pounds 10 million-plus account. A final meeting is set to take place
But senior industry sources said they expected Concord to pick up the
business. ’It’s been going on a long time,’ said one. ’Mars would have
given Posterscope the nod before now if it had won, and although the
team at Concord are denying they know anything, their confidence has
The battle started in January, when Mars centralised the pounds 85
million media planning and buying for its confectionery and Pedigree
Masterfoods brands into Zenith.
Once Portland, which also pitched for the business, was eliminated,
there was speculation that Posterscope would land the account. But
pundits now believe the ’wind is in Concord’s sails’.