Mars shifts confectionery brands to Wrigley

LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following the completion of its $23bn takeover of the chewing-gum company.

Mars shifts confectionery brands to Wrigley

Under the transaction, Starburst, Skittles, Lucas, Tunes, Lockets, Kenman, Skwinkles and Rondo confectionery brands will be transferred to the new Wrigley subsidiary of Mars.

The acquisition of Wrigley by Mars, announced in April, creates the world's biggest confectionery company.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content