Mars Temptations "Scaredy cat" by Adam & Eve/DDB

Ahead of Halloween, Mars Temptations has released a horror movie for cats.

The inspiration behind the project was internet videos of cats jumping at the sight of cucumbers. In the short film, one lone kitty follows a mysterious ball of yarn through a haunted house. The story culminates in the kitchen, where the cat encounters its biggest fear: a cucumber. Adam & Eve/DDB worked with the Waltham Petcare Science Institute to enhance the movie with specific sound frequencies that would capture cats' attention. 

It was created by Lily Scarlett Hurst and William Blackburn, and directed by Paulo Garcia through Zombie Studio and Blinkink.

Credits

VP Marketing
Marketing director
Senior brand manager
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Associate brand manager
Chief creative officer
Group managing director
Managing partner
Business director
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Account manager
Account executives
Head of strategy
Senior planner
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Production company
Director
Co-director
Executive producers
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Creative director
Production design and art director
Photograph director
Animation director
CG/VFX supervisors
Composer
Music production company
Sound studio
Sound designer
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Black Madre Studio
Head of art
Executive producers
Coordination production
Media strategy director
Media supervisor
Associate media director