Ahead of Halloween, Mars Temptations has released a horror movie for cats.
The inspiration behind the project was internet videos of cats jumping at the sight of cucumbers. In the short film, one lone kitty follows a mysterious ball of yarn through a haunted house. The story culminates in the kitchen, where the cat encounters its biggest fear: a cucumber. Adam & Eve/DDB worked with the Waltham Petcare Science Institute to enhance the movie with specific sound frequencies that would capture cats' attention.
It was created by Lily Scarlett Hurst and William Blackburn, and directed by Paulo Garcia through Zombie Studio and Blinkink.