A commercials director given only six months to live in 1991 has
garnered industry support to make a film for the hospital that has
helped him fight his cancer.
Paul D’Auria, 38, who has continued working despite extensive treatment,
enlisted the support of 19 agencies, 70 individuals and 30 companies to
produce the pounds 20,000 film supporting the Royal Marsden Hospital
Cancer Fund. Now sponsors are being sought to provide airtime for the
60-second TV and cinema commercial.
D’Auria, a director for Pizazz, lost his left lung and had 70 tumours
removed in his battle against a rare form of glandular cancer. ’As a
director knowing a lot of people in the industry, I had an opportunity
to do some good for the hospital,’ D’Auria said.
In the ad, D’Auria recalls a childhood visit to a palmist, who predicted
he would have a long, happy life. As the lifelines on the child’s palm
turn into scars on D’Auria’s torso, he says: ’In the last six years
everything that could have been cut out of my body has been cut out.
Except the will to live. As long as I’m around I’ll be fighting cancer.
Not just my own. Everyone’s.’
Anna McDermott, a senior executive at the Royal Marsden, said: ’It’s a
very powerful film. Its message is one of great optimism.’