Marsden fund film director starts hunt for airtime backers

A commercials director given only six months to live in 1991 has garnered industry support to make a film for the hospital that has helped him fight his cancer.

A commercials director given only six months to live in 1991 has

garnered industry support to make a film for the hospital that has

helped him fight his cancer.



Paul D’Auria, 38, who has continued working despite extensive treatment,

enlisted the support of 19 agencies, 70 individuals and 30 companies to

produce the pounds 20,000 film supporting the Royal Marsden Hospital

Cancer Fund. Now sponsors are being sought to provide airtime for the

60-second TV and cinema commercial.



D’Auria, a director for Pizazz, lost his left lung and had 70 tumours

removed in his battle against a rare form of glandular cancer. ’As a

director knowing a lot of people in the industry, I had an opportunity

to do some good for the hospital,’ D’Auria said.



In the ad, D’Auria recalls a childhood visit to a palmist, who predicted

he would have a long, happy life. As the lifelines on the child’s palm

turn into scars on D’Auria’s torso, he says: ’In the last six years

everything that could have been cut out of my body has been cut out.

Except the will to live. As long as I’m around I’ll be fighting cancer.

Not just my own. Everyone’s.’



Anna McDermott, a senior executive at the Royal Marsden, said: ’It’s a

very powerful film. Its message is one of great optimism.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus