Marston's EPA signs comedy sponsorship to woo younger drinkers

Marston's EPA (English Pale Ale) has unveiled a rebrand and comedy sponsorship deal designed to attract younger drinkers.

Marston's EPA: social media drive aims to attract younger drinkers
Marston's EPA: social media drive aims to attract younger drinkers

Marston's has signed up to be the headline sponsor of the Stratford Fringe Festival being held this month, where it will sponsor the EPA People’s Choice Awards via links with YouTube. It has also unveiled a new design running across point-of-sale marketing and posters.

Rachel Whillock, brand manager, said: "Teaming up with fringe festivals and music events is a great way to get that message out there to the people we think will love it.

"Our new design approach has given the brand a new cooler image and allows us to make the most of social media."

EPA launched last year on St George's Day with the strapline "Not a pint of the usual".

Marston's is marketing the ale as an alternative to lager and, unlike most cask beer, encourages landlords to serve it cold.

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