AgencyBig Al's Creative Emporium
SectorFood and Drink and Alcohol
Marston's, the Midlands-based brewer, is overhauling its branding to attract new and younger drinkers, dubbed the "trailblazers".
The brand is investing over £1m over the next 12 months on the revamp, which celebrates its Burton location as the spiritual home of brewing.
The company's range, including Marston’s Pedigree and the newly created 61 Deep, have been given new branding and packaging designed by Butcher and Gundersen is promoted by work that features Marston’s younger employees as well as local people scouted from the streets.
The activity will be supported by a print, online and social media campaign that kicks off in Spring 2017.