Agency Insight will oversee the review and it is understood that a shortlist of three agencies will be selected to pitch for the brief.
The incumbent on the account is Trott Chick Smith.
The brand, which is owned by Wolverhampton & Dudley Breweries and is known for the premium brews Pedigree and Old Empire IPA, will support the England team during The Ashes in Australia and have a major presence at all the key home internationals as part of a three-year partnership.
To mark the sponsorship, drinkers, brewery and pub staff are being given the chance to win an all-expenses-paid trip to The Ashes in Australia. There will also be a number of promotional opportunities for the brewer to tap into, such as player appearances and signed merchandise.
Matthew Hoggard, the England bowler, has also stepped up to be the brand's official ambassador.