Creativebrief has begun a search for UK agencies on behalf of Martell, which does not currently have an above-the-line partner.
Coley Porter Bell handles brand strategy and packaging design for Martell. Havas Media has held Pernod Ricard’s media business since 2013.
Last week, Pernod Ricard reported that a 10% surge in Chinese demand for Martell had helped the company beat first-half earnings forecasts. Pernod Ricard posted 4% growth in profit from recurring operations to €1.5bn (£1.3bn) on group sales of €5.1bn.
Pernod Ricard did not respond to a request for comment.