Martin Agency brings comedy to Rana Pasta spots

In the 50 years since he began delivering homemade pasta on his bike in Verona, Italy, Giovanni Rana has become a household name in grocery stores across Europe. In 2012, he made landfall in the U.S., and a new campaign from The Martin Agency New York is looking to expand the brand’s footprint. In a series of TV spots, Rana himself travels to the States to personally invite Americans to his home in Italy. Starting today, viewers can enter a contest to win one of five weekend trips to Verona. The spots are also running on social and the campaign’s dedicated site.