Martin Reavley, the co-creator of ’Nice one Cyril’, dies at 51

Martin Reavley, the former creative and commercials director who helped produce ’Nice one, Cyril’ - one of the most famous TV campaigns of the 70s - has died suddenly aged 51.

Martin Reavley, the former creative and commercials director who

helped produce ’Nice one, Cyril’ - one of the most famous TV campaigns

of the 70s - has died suddenly aged 51.



His death last Thursday at his home in Saffron Walden followed a long

battle with depressive illness which led to his withdrawal from the

business in the early 90s.



In a career that included spells at BBDO, FCB and French Gold Abbott,

Reavley, an art director, partnered David Abbott, Tim Mellors, Paul

Delaney and Peter Mayle. The partnership with Mayle produced ’Nice one,

Cyril’ for Wonderloaf.



Later, at FGA, he worked with Abbott on the agency’s early work for

Volvo before partnering Mellors for three years in the Reavley Mellors

creative consultancy.



Abbott said this week: ’Martin was gentle with great enthusiasm for

doing good work. He was very visually aware which led him to become a

very good commercials director.’ Mellors, now Grey’s executive creative

director, said: ’Martin was a close friend. It’s shocking to lose

somebody so vibrant.’



Delaney recalled how, when they worked together at FGA in the 70s,

Reavley had persuaded Jimmy Webb, one of the decade’s most popular

songwriters, to write a jingle for the soft drink, One-Cal. ’Martin

liked to think big,’ Delaney said.



Colleagues are invited to attend the funeral being held next Wednesday

at 2pm at the City Crematorium, Huntingdon Road, Cambridge. No flowers

by request but donations to a trust fund for Reavley’s two youngest

children can be sent to James Murray at James Murray Associates, 7A the

Broadway, Cheam, Surrey SM2 7AG.



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