Martin Reavley, the former creative and commercials director who
helped produce ’Nice one, Cyril’ - one of the most famous TV campaigns
of the 70s - has died suddenly aged 51.
His death last Thursday at his home in Saffron Walden followed a long
battle with depressive illness which led to his withdrawal from the
business in the early 90s.
In a career that included spells at BBDO, FCB and French Gold Abbott,
Reavley, an art director, partnered David Abbott, Tim Mellors, Paul
Delaney and Peter Mayle. The partnership with Mayle produced ’Nice one,
Cyril’ for Wonderloaf.
Later, at FGA, he worked with Abbott on the agency’s early work for
Volvo before partnering Mellors for three years in the Reavley Mellors
Abbott said this week: ’Martin was gentle with great enthusiasm for
doing good work. He was very visually aware which led him to become a
very good commercials director.’ Mellors, now Grey’s executive creative
director, said: ’Martin was a close friend. It’s shocking to lose
somebody so vibrant.’
Delaney recalled how, when they worked together at FGA in the 70s,
Reavley had persuaded Jimmy Webb, one of the decade’s most popular
songwriters, to write a jingle for the soft drink, One-Cal. ’Martin
liked to think big,’ Delaney said.
Colleagues are invited to attend the funeral being held next Wednesday
at 2pm at the City Crematorium, Huntingdon Road, Cambridge. No flowers
by request but donations to a trust fund for Reavley’s two youngest
children can be sent to James Murray at James Murray Associates, 7A the
Broadway, Cheam, Surrey SM2 7AG.