Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

Martin Sorrell joins IAB Engage 2014 line-up
Martin Sorrell joins IAB Engage 2014 line-up

This year, IAB Engage will mark the organisation's 10th anniversary by recapping a decade of digital developments, whilst exploring the new world of native, wearables and the Internet Of Things.

Engage 2014 takes place on 15th October at London's Barbican, and will demonstrate how, with today’s pace of accelerating change, in reality, "We’ve only just begun".

The event, which sits at the heart of a week-long initiative called IAB UK Digital Upfronts, is sponsored by Exponential and supported by Brand Republic Group's Media Week, Marketing and Campaign.

The event promises to be the biggest Engage yet with more than 900 delegates expected to hear presentations from: Ash Bendelow, managing director of Brave; David Shing, digital prophet at AOL; Kathleen Saxton, founder and chief executive of The Lighthouse Company; Nicolas Roope, founder and executive creative director, Poke; Alex Jenkins, editor Contagious; Steve Hatch, regional director, Facebook and Sir Martin Sorrell, founder and chief executive of WPP.

2014 is also the 25th anniversary of the World Wide Web and the 20th anniversary of the banner ad and IAB Engage 2014 will aim to showcase the most exciting, future facing opportunities for marketers in digital advertising.

Guy Phillipson, chief executive of the IAB, said: "Over the past 10 years, digital advertising has grown from a small player in the media mix to a sector accounting for 35% of total UK advertising, and it’s still growing. This year’s Engage promises to be a true celebration of the medium, where it’s been and where it’s going. It’s one not to be missed."

Arif Durrani, editor of Brand Republic's Media Week, said: "We're delighted to once again be the media partner for the defining event of the digital year. In many ways, the growth of the IAB and all that sail in her has been the story of our time, and this year promises to be yet another agenda-setting occasion."  

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