AgencyAbbott Mead Vickers BBDO
Martini's new ad is an artsy and emotive mood film about spending time with friends.
The Italian drinks brand has invested $15m in advertising, PR and social media across Europe, making "Martini time" its most significant brand campaign in recent years. The spot is set to the track Time by Angelo De Augustine. It was created by Steve Jones and Martin Loraine, and directed by Christian Larson through Somesuch.