Martini "Let's make time" by AMV BBDO

Martini's new ad is an artsy and emotive mood film about spending time with friends.

The Italian drinks brand has invested $15m in advertising, PR and social media across Europe, making "Martini time" its most significant brand campaign in recent years. The spot is set to the track Time by Angelo De Augustine. It was created by Steve Jones and Martin Loraine, and directed by Christian Larson through Somesuch.

Credits

Brand
Chief marketing officer, Bacardi
VP marketing, Martini Global
Creative excellence director, Martini Global
Brand PR director, Martini Global
Executive creative directors and creative team
Social creative
Chief strategy officer
Social strategist
Senior board account director
Account director
Agency producer
Social producer
Business affairs
Director
Production company
Post production house
ETC
PR agency
Client partner
Account director
Media agency
OMD
Managing director
Managing partner
Executive director
Associate director
Senior planner

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE